"I'm a PC."
"I'm a Mac."
"Not anymore, you're not."
Justin Long, the actor who plays the Mac in Apple's latest rather mean-spirited series of commercials, is no longer doing the ads.
It seems public opinion, along with his movie acting career, dictated the changes. Long, known for his role on television's Ed a few years back, as well as roles in movies such as Dodgeball and Herbie: Fully Loaded apparently was just a bit too much of a Mac in the biased ads and the audience sympathized with the PC, played by John Hodgman.
Although the ad spots caught my attention, as a PC user I was a bit offended. I'm a creative sort into photography, photo-editing and more. The series of commercials brought back all the snobbiness, smugness, and self-appointed superiority I've seen in Mac/PC debates for well over a decade. I kind of wanted the PC to just cuff the Mac atop the head and send him for a timeout.
An article from Fresh Intelligence: Radar Online about the commercials ending was even a bit more strident about it. They claimed the audience wanted to push the Mac under a bus. Well, yeah. I could see that, too. The article quotes an ad critic from Slate as saying, "[Long is] just the sort of unshaven, hoodie-wearing, hands-in-pockets hipster we've always imagined when picturing a Mac enthusiast. It's like Apple is parodying its own image while also cementing it."
Hodgman, the PC, and the director of the spots, Phil Morrison, will be back to do a new series of commercials for Apple. While this has been confirmed, no details regarding content for the ads have been released.
I'm a PC. And, if I were a Mac, I wouldn't slump in a hoodie with a five-o'clock shadow that probably took two weeks to grow.

